The initiative comes on the heels of several other metaverse announcements from the brand, including their “Gucci Garden”. Gucci first launched the Gucci-themed immersive experience, “Gucci Garden”, in Roblox back in May of 2021. Reportedly, the space drew in more than 20 million players last year, even though it was open only for two weeks.

The needed addition, “Gucci Town”, in Roblox will feature a central garden that connects to other locations in the town. Users will be able to play mini-games, go to a cafe, or purchase Gucci apparel from a virtual store for their avatars. Apparently, virtual garments are made using Roblox’s new “layered clothing” technology.

This news is a powerful move for Gucci further into the web3 space, especially after the announcement of “Gucci Gaming Academy” last week.

FACEIT Ltd is a leading independent competitive gaming platform for online multiplayer PvP gamers with more than twenty million users. They aim to further the esports ecosystem by offering players the chance to contend in competitive environments with the games they love. Additionally, they provide publishers and third-party organizers with the tools needed to build their competitive communities.