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New NFT Marketplace “Mattel Collections” Built on The Flow Blockchain and Hot Wheels NFT Collection

admin — Tue, 29 Nov 2022 00:06:52 +0000

In January of this year, Mattel began its journey into web3 by auctioning three exclusive NFTs for a Barbie collaboration with the luxury fashion brand Balmain. RealThirdWeb covered this story in a recent report.

Mattel also recently hired Mike DeLaet, former senior vice president of strategic partnerships at Scopely, as their new global head of digital gaming. Mattel is hoping he will bring more gaming expertise to the company especially as they expand into web3 with their newest project collaboration – Cryptoys. He is now responsible for accelerating Mattel’s digital gaming product offerings across all major gaming platforms, including licensing, self-publishing, and web3.

Mattel have just announced that it is launching a non-fungible token (NFT) marketplace where users can buy digital collectibles of the company’s most iconic brands. The new marketplace will be called Mattel Creations, built on the Flow blockchain. Moreover, the release will coincide with their new Hot Wheels NFT collection.

Mattel Just Got Hired By Mattel As Global Head of Digital Gaming

admin — Fri, 22 Jul 2022 23:45:31 +0000

Mattel is home to some of the world’s most well-known and beloved brands, including Barbie, Fisher-Price, Hot Wheels, American Girl, Thomas & Friends, UNO, and MEGA. It is clear that they hold some of the most iconic IPs in the toy industry. In January of this year, Mattel began its journey into web3 by auctioning three exclusive NFTs for a Barbie collaboration with the luxury fashion brand Balmain. RE3W covered this story in a recent report.

Mattel has now hired Mike DeLaet, former senior vice president of strategic partnerships at Scopely, as the global head of digital gaming. July 25th is apparently Mike DeLaet’s official start date. Mattel is hoping he will bring more gaming expertise to the company especially as they expand into web3 with their newest project collaboration – Cryptoys. He will apparently be responsible for accelerating Mattel’s digital gaming product offerings across all major gaming platforms, including licensing, self-publishing, and web3.

Cryptoys recently closed a $23 million Series A round led by a16z Crypto with participation from Mattel, Dapper Labs, Draper & Associates, Acrew Capital, CoinFund, Animoca Brands, and Sound Ventures. The startup had only just announced a $7.5 million seed round led by a16z Crypto in October of this year. You can read more about this project at RE3W or Game Fund Partners.

Cryptoys Have Raised $23 Million From Three Different Companies In Series A Round

admin — Sat, 25 Jun 2022 16:51:19 +0000

Cryptoys just closed a $23 million Series A round led by a16z Crypto with participation from Mattel, Dapper Labs, Draper & Associates, Acrew Capital, CoinFund, Animoca Brands and Sound Ventures. The startup had only just announced a $7.5 million seed round led by a16z Crypto in October of this year.

Mattel recently announced on Twitter their upcoming partnership with OnChain Studios and Flow blockchain to create the web3 project Cryptoys. They hope to create a new generation of digital toys that live on the Flow blockchain. They will be fully interactive and evolve over time unlocking new capabilities, play-to-earn games, and metaverse experiences. Cryptoys are planning to launch their original character NFTs this summer – with Mattel releasing its NFTs soon after.