Okay Bears consists of 10,000 “well-dressed” bears sold as pfp NFTs. The project apparently made $18 million in sales within 24 hours of its April 2022 launch on the NFT marketplace Magic Eden. Co-founded by graphic designer Kais and former engineer Suby, the project has promised merchandise drops, live events, and brand collaborations for its holders.
IMG has previously worked on licensing deals with other youth-focused brands like Fortnite, Lego, and Angry Birds. Bruno Maglione, president of licensing at IMG, said that the Okay Bears’ “brand message and values” will be reflected in future creative collaborations and products.

The first investment will be in the venture lab, which will work with creators, talent, and franchise owners to conceive, validate, test, and build the next generation of web3 platforms.
Caerus Ventures is a newly launched investment firm led by IMG executive Nathan Pillai, who said Caerus aims to catalyze innovation in web3, focusing on sport, gaming, music, film, fashion, and art.
