Toonstar is a web3 animation studio that co-produces The Gimmicks with Mila Kunis’ company Sixth Wall. Toonstar announced on Twitter last month a partnership with retail chain Hot Topic, Inc. to provide NFTs and web3 experiences for its original projects and Hot Topic products. 

Toonstar’s proprietary technologies enable NFT holders to interact on-chain. The community will be able to interact on-chain with “Upvoting” (a Reddit-like forum), as well as “Hot or Not” (a Rotten Tomatoes-like rating board).

John Attanasio, CEO and Co-founder of Toonstar, stated:

“Audience engagement and retention are suffering across all platforms with traditional Hollywood content, but our model is bucking the trend. As soon as we started talking with the team from Avalanche, we knew they really understood Hollywood 3.0 and could provide the best technology and support to help us lead the market.”