Animoca Brands just announced that it has completed the acquisition WePlay Media Holdings LLC. WePlay is the sole shareholder of XXL Racing LLC, an official licensee of MotoGP, and WePlay Media LLC, the developer of the popular MotoGP Championship Quest.

WePlay Media was founded in 2014 by Graeme Warring and racing video game veteran Mark DeSimone. It was established to develop MotoGP Championship Quest, a major mobile game for the MotoGP brand. 

Following the acquisition by Animoca Brands, Graeme Warring, COO of WePlay Media, will apparently continue to lead WePlay Media and will drive MotoGP projects, working with Animoca Brands’ REVV Motorsport team, which operates the blockchain game MotoGP Ignition.

Animoca Brands and WePlay Media plan to integrate the REVV ecosystem with WePlay Media’s products to deliver play-and-earn opportunities, build on existing partnerships, and welcome new partnerships to amplify fan engagement.

Animoca Brands just announced that it has entered into a “Membership Interest Purchase Agreement” to acquire WePlay Media Holdings LLC. WePlay is the sole shareholder of XXL Racing LLC, an official licensee of MotoGP, and WePlay Media LLC, the developer of the popular MotoGP Championship Quest.

WePlay Media was founded in 2014 by Graeme Warring and racing video game veteran Mark DeSimone. It was established to develop MotoGP Championship Quest, a major mobile game for the MotoGP brand. 

Following the acquisition by Animoca Brands, Graeme Warring, COO of WePlay Media, will apparently continue to lead WePlay Media and will drive MotoGP projects, working with Animoca Brands’ REVV Motorsport team, which operates the blockchain game MotoGP Ignition.

Animoca Brands and WePlay Media plan to integrate the REVV ecosystem with WePlay Media’s products to deliver play-and-earn opportunities, build on existing partnerships, and welcome new partnerships to amplify fan engagement.