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mattel collections – RE3W.IO https://re3w.io Web 3 Gaming News Tue, 29 Nov 2022 00:06:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://re3w.io/wp-content/uploads/2022/06/cropped-6257123555f2839a6f5124cd_re3w-p-500-32x32.png mattel collections – RE3W.IO https://re3w.io 32 32 New NFT Marketplace “Mattel Collections” Built on The Flow Blockchain and Hot Wheels NFT Collection https://re3w.io/2022/11/29/new-nft-marketplace-mattel-collections-built-on-the-flow-blockchain-and-hot-wheels-nft-collection/ https://re3w.io/2022/11/29/new-nft-marketplace-mattel-collections-built-on-the-flow-blockchain-and-hot-wheels-nft-collection/#respond Tue, 29 Nov 2022 00:06:52 +0000 https://re3w.io/?p=2229 Mattel is home to some of the world’s most well-known and beloved brands, including Barbie, Fisher-Price, Hot Wheels, American Girl, Thomas & Friends, UNO, and MEGA. It is clear that they hold some of the most iconic IPs in the toy industry. 

In January of this year, Mattel began its journey into web3 by auctioning three exclusive NFTs for a Barbie collaboration with the luxury fashion brand Balmain. RealThirdWeb covered this story in a recent report. 

Mattel also recently hired Mike DeLaet, former senior vice president of strategic partnerships at Scopely, as their new global head of digital gaming. Mattel is hoping he will bring more gaming expertise to the company especially as they expand into web3 with their newest project collaboration – Cryptoys. He is now responsible for accelerating Mattel’s digital gaming product offerings across all major gaming platforms, including licensing, self-publishing, and web3. 

Mattel have just announced that it is launching a non-fungible token (NFT) marketplace where users can buy digital collectibles of the company’s most iconic brands. The new marketplace will ​​be called Mattel Creations, built on the Flow blockchain. Moreover, the release will coincide with their new Hot Wheels NFT collection. 

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