Project Red is described as an open-world, 3D social hub built in the Unreal Engine with several sub-games, including the Blood Arena. Project Red is a mafia-themed game, with plans for player ownership of land and in-game businesses, as well as competition between groups for resources.
The game runs on the MultiversX blockchain (formerly known as Elrond). Project Red is currently only available on the PC. Players can create custom game avatars based on the traits of the NFTs they own. They can also earn EGLD tokens by playing.
Their new whitepaper outlines the team’s plans for growing Project Red into a larger virtual world with dozens of activities.
The company has also added a metaverse element: Its platform is powered by a token, $RIDE, based on the MultiversX blockchain (formerly Elrond). The token incentivizes developers by acting as an in-game loyalty token with real value, and for users, it functions as a currency, portable across games compatible with Holoride as well as any future products that choose to integrate $RIDE into the experience.
Holoride’s “Motorverse,” spun out of Audi years ago, and while the hardware is new to the market, it’s been crafting the platform for a while. $RIDE launched at the end of 2021, and it’s since been listed on several exchanges: Gate.io, Bitstamp, MEXC Global, and the MutiversX decentralized exchange.
Nils Wollny is currently the CEO of Holoride. 