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Anzu and Socialpoint Announce Partnership To Bring In-Game Ads To Dragon City

admin — Mon, 14 Nov 2022 22:58:53 +0000

Anzu and Socialpoint announce a new partnership to bring in-game ads to Dragon City – a town-builder and strategy game. The ads will apparently appear on 3D objects throughout the game. As a result of the partnership, advertisers will now be able to reach hundreds of thousands of players in Dragon City with intrinsic ads, or non-disruptive ads.

Socialpoint has released eight games that have apparently had more than 700 million downloads. They are backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors. Anzu recently raised around $37 million to make advertising in games better for brands, game developers, and gamers. It is important to note that Socialpoint is now part of Zynga, which Take-Two Interactive bought for $12.7 billion (at the time of reporting).

Lev Kommisarchik, vice president of mobile games and publisher services at Anzu, stated:

“Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way. The game has a huge following, and it’s been great to work with Socialpoint to help them establish their in-game ad monetization strategy, which benefits their studio, players, and advertisers.”

Revolving Games Raised $13.2 Million In Funding To Develop AAA Blockchain Games

admin — Wed, 14 Sep 2022 20:29:34 +0000

Revolving Games announces the raise of an additional $13.2 million to build out its suite of triple-A blockchain games. That means Revolving Games has now raised a total of $25 million from Pantera Capital, Animoca Brands, Polygon, Houser, Dapper Labs, Permanens Capital Partners, Kenetic, Sarmayacar, and DWeb3 Capital.

Revolving Games launched in 2020 first as a mobile free-to-play game company. The team is led by three Pakistani game veterans (and brothers) Saad, Ammar, and Shayan Zaeem; and its advisers include Dan Houser, co-founder of Rockstar Games.

Its first game was revealed at Galaverse in June 2022, it is a Battlestar Galactica-themed blockchain game in partnership with Gala Games and NBCUniversal. Its second game, Skyborne Legacy, is a social world exploration and trading RPG that will be deployed on the Polygon network. Skyborne Legacy will be a cooperative adventure RPG inspired by Nintendo classics like Animal Crossing and The Legend of Zelda.

Revolving Games said they will be utilizing the capital over the next two years to develop scalable and fully decentralized gaming experiences for both globally recognized franchises and its own original intellectual properties. The company has already created publishing tools and other technology to enable web3 games to launch faster and more efficiently.