The partnership with PIXLYNX is the creative side of the deal, where Co-Founders Deadmau5 and Richie Hawtin will put on virtual concerts for fans. These concerts will be accessible to LG customers internationally. PIXLYNX is backed by Animoca Brands, creator of The Sandbox. As such, fans can expect high-quality events time and again. Additionally, this marks an important development in the world of NFT Music.