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Super League Gaming acquires Melon to build communities on Roblox, Minecraft, and Fortnite

admin — Sun, 14 May 2023 00:32:06 +0000

Melon will be Super League Gaming’s in-house development studio. Melon specializes in building experiences in Roblox. The studio has worked with brands such as Chipotle, Mattel, and PacSun to build experiences and grow communities on the platform.

Josh Neuman, Co-Founder and CEO of Melon, stated:

“We’re thrilled to combine forces with Super League and expand upon an ambitious creative and strategic vision shared by both companies. There is no one size fits all for brands and IP owners entering the space. With Super League and Melon operating as an integrated company, we can provide brands with the full spectrum of crawl, walk, and run alternatives designed to achieve targeted business objectives. We now have best-in-class execution capabilities at all levels under one roof, with the infrastructure to scale far beyond what we thought was possible.”

Ann Hand, chair and CEO of Super League, stated:

“Together, Melon and Super League have an integrated tech and capability backbone that applies to Minecraft, Roblox, and Fortnite. This backbone is working in other virtual engines too. Because of this backbone, we’re starting to change the conversations we’re having with brands. Instead of just being a marketing solution, we help brands reach their hard-to-capture audiences. Now, we’re starting to show them how this can apply to their forward digital strategy,” Hand said. “Brands look to Super League’s solutions so they can have a more immersive and engaging relationship with consumers on this new marketing channel.”

Roblox Revealed New TV Series Based On One of Its Most Popular Games: “Creatures of Sonaria”

admin — Mon, 06 Mar 2023 00:25:35 +0000

Roblox partners with Wind Sun Sky Entertainment and Productivity Media to make a new TV series based on one of its games: “Creatures of Sonaria”. The production of the series will be overseen by Lucasfilm executive Catherine Winder, also the CEO at Wind Sun Sky. Wind Sun Sky Entertainment is the media company behind other hit series like Invincible, Star Wars: The Clone Wars, and more.

Creatures Of Sonaria is originally a survival game on Roblox. The game showcases exotic creatures in an immersive world fighting for survival. Furthermore, Winder aims to turn the adaptation of the game into a “narrative universe”. The TV series is currently funded by Productivity Media. Additionally, Wind Sun Sky is also adapting another Roblox game “Twilight Daycare Series”, as a TV series.

The NFL Is Going To Hold A Virtual Super Bowl-Style Concert In Roblox

admin — Sat, 04 Feb 2023 07:38:55 +0000

The National Football League (NFL) will hold a virtual Super Bowl-style concert in Roblox. The event is backed by Intuit and developed in partnership with GameFam. The headline performer is musician Saweetie. It’s set to air on February 10th. In addition, the NFL will launch its game Super NFL Tycoon within Roblox on February 4th. The concert is supposedly helping promote the upcoming Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles. And it will take place within Warner Music Group’s Rhythm City, a social RPG in Roblox.

Ricardo Briceno, GameFam’s CBO, stated:

“Bringing a cultural moment like the Super Bowl to the metaverse with such innovative partners marks a shift in how brands are coming together to create the next generation of metaverse gaming experiences.”

Voldex Reveals New $3M Raise Led By Andreesen Horowitz, Dune Ventures, and Makers Fund

admin — Fri, 27 Jan 2023 23:46:54 +0000

Voldex, developer of content for Minecraft and Roblox, announces a new raise led by Andreessen Horowitz. Voldex stated in a press release it plans to use the money to work on new games and support its existing ones.

The Series A round also received continued participation from Dune Ventures, Makers Fund, and POW Interactive – as well as new investments from Lalotte Ventures. In addition, a16z’s general partner Andrew Chen will be joining the Voldex board of directors.

The studio currently holds some of Roblox’s most popular user-generated content. These include Driving Empire, ZO Samurai, Base Battles, Encounters, and Cursed Islands. Voldex also operates the Minecraft server OneBlockMC. According to Voldex, its games have over 1 million daily active users.

Alexandre Singer, Voldex’s CEO, said in a statement:

“The funding will allow us to continue to build out our team. In addition, the funding will support our existing games and allow us to acquire impressive UGC games from today’s best and brightest game creators, helping to unlock each one’s potential by developing awesome new features and updates that are organic to the IP.”

Roblox Founder & CEO Dave Baszucki Published The Company’s 2022 Year In Review

admin — Sat, 21 Jan 2023 19:00:00 +0000

Dave Baszucki, the Roblox co-founder and CEO, publishes the 2022 Year In Review. Highlighting that the Roblox community grew by 23% this year to more than 56 million daily global users.

Roblox said the year’s top titles included Livetopia, which recently partnered with Mariah Carey for a holiday experience, and viral thrillers like DOORS and Evade. Dave Baszucki also stated that 5.8 million experiences got published (15,900 per day) with 15.8 million experiences actively visited over the course of the year. More than 8,000 experiences accumulated over a million unique user sessions, and hundreds reached over 100 million unique sessions, with new experiences like Evade (1.4 billion-plus visits to date) created in 2022 finding millions of users in weeks.

At least 20 experiences attracted over 1 billion visits just in 2022. The top five most visited experiences of 2022 were: 1) Brookhaven, 2) Blox Fruits, 3) BedWars, 4) Tower of Hell, 5) Pet Simulator X. And the top five grossing experiences of 2022 were: 1) Adopt Me, 2) Pet Simulator X, 3) Blox Fruits, 4) Welcome to Bloxburg, 5) BedWars.

House of Blueberry Raised $6M For Digital Fashion In The Metaverse and Interactive Entertainment

admin — Sat, 21 Jan 2023 18:34:38 +0000

House of Blueberry announces a new raise of $6 million in capital for their digital fashion in the metaverse and interactive entertainment. Makers Fund led the round, with continued participation from Everblue Management. House of Blueberry will apparently use the new capital to expand partnerships with new games and online worlds to reach a broader audience.

House of Blueberry also recently announced a partnership with Boy Meets Girl to create a collection of digital wearables on Roblox. The collection includes Boy Meets Girl branded leggings, short-sleeve tops, long-sleeve tops, and beanies. Inspiration was taken from the brand’s “cool kid” style.

House of Blueberry was founded by Mishi McDuff in 2012 as a solo creator and it started partnering in digital fashion with brands like Jonathan Simkhai, Natori, and Overwolf. To date, the brand has apparently sold over 20 million units of virtual clothing and has a customer base of close to half a million. In addition to Roblox, Blueberry is live on multiple web2 and web3 metaverse platforms, including The Sims and Second Life.

House of Blueberry amd Boy Meets Girl Team Up To Create Digital Wearables Collection on Roblox

admin — Thu, 12 Jan 2023 22:53:33 +0000

House of Blueberry partners with Boy Meets Girl to create a collection of digital wearables on Roblox. The collection includes Boy Meets Girl branded leggings, short-sleeve tops, long-sleeve tops, and beanies. Inspiration was taken from the brand’s “cool kid” style. The four unisex digital wearables are representative of Boy Meets Girl’s bestsellers and brand staples.

Boy Meets Girl chief creative officer is currently Stacy Igel.

Stumble Guys Has Been Downloaded More Than Roblox and Passed $80 Million In Revenue

admin — Tue, 10 Jan 2023 19:27:23 +0000

Stumble Guys was downloaded more than Roblox and Candy Crush Saga in 2022 – and now it has apparently passed $80 million in lifetime revenue and 270 million all-time downloads. The small Finnish studio called Kitka Games first released Stumble Guys in September 2020.

Kitka is led by CEO Olli Lahtinen who is the former boss at Immobile Games, which made the Fingersoft-published title Boom Karts, released in June 2021. Kitka Games’ CFO Teemu Määttä is the former COO and CFO of Critical Force, maker of PvP FPS Critical Ops.

Kitka Games first released Stumble Guys in September 2020, and by November of that year, the game was getting over 2 million downloads per month. It really started gathering momentum in December of 2021, however, when it passed 5 million monthly downloads for the first time. Throughout 2022, it just kept on rising. It hit 10 million monthly downloads in April 2022 before rocketing up the charts to its peak in July 2022, when it hit almost 37 million monthly downloads.

Fashion Brand H&M Launched New Game Within The Roblox Metaverse Known as H&M Looptopia

admin — Sat, 07 Jan 2023 01:23:24 +0000

Fashion brand H&M has launched a new game within the metaverse platform Roblox. The game, called H&M Looptopia, lets players create a virtual wardrobe for their characters by experimenting with materials and patterns. The game is aiming to help users define their digital identity within the emerging metaverse and features mini-games, events, styling sessions, and social interactions, alongside other features.

H&M Americas Head of Customer Activation and Marketing, Linda Li, states:

“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline. In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”

The Chainsmokers, Sony Music Entertainment, and Columbia Records Partner For Festival Tycoon In Roblox

admin — Thu, 10 Nov 2022 23:04:00 +0000

Earlier this year The Chainsmokers’ newest album “So Far So Good” was released to the public on Royal, an open market for the “new era of true ownership of music assets”. Royal allows fans to buy music rights via nonfungible tokens (NFTs). Its co-founders are entrepreneurs JD Ross and DJ Justin Blau, who goes by the stage name 3LAU. In late 2021, they closed an impressive $55 million Series A funding round following a $16-million seed round in August.

In a partnership with web3 music investment platform Royal, The Chainsmokers were the first major label artists to share royalties of an entire album for free. Back in May, they released 5,000 NFTs where holders were able to share 1% of streaming royalties.

More recently, The Chainsmokers partnered up with Columbia Records, and Sony Music Entertainment to create the Festival Tycoon experience in Roblox. Festival Tycoon has apparently topped 18 million visits in less than a month. Players can build their own music festivals, with pyrotechnics, merch booths, backstage VIP areas, amusement park rides, and more. The Chainsmokers Concert Experience, which celebrated the launch of Festival Tycoon, became the all-time highest-rated concert performance in Roblox history.