starbucks – RE3W.IO

Starbucks Launched Beta Test of Their Odyssey Experience In Partnership With Polygon

admin — Wed, 14 Dec 2022 02:21:54 +0000

Starbucks launched a Beta test of its Odyssey experience in partnership with Polygon – which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The new Starbucks Rewards program was opened to a “small group of waitlist members,” including employees and customers. The Beta version allowed them to engage in interactive “Journeys” that earn “Journey Stamps” in the form of Polygon-based NFTs.

In addition, users also get “Odyssey Points” that will open access to new benefits and experiences in the future. These benefits will apparently include virtual espresso martini-making classes, exclusive events, and trips to Starbucks roasteries and coffee farms. The company says it will send monthly invitations to others on the waitlist beginning in January.

Members who were invited to the Beta launch will also have access to the Starbucks Odyssey market powered by Nifty Gateway, where users can buy and sell their digital collectible Stamps. Odyssey participants can purchase Stamps directly with a credit card, without the need for a crypto wallet or using cryptocurrency, according to Starbucks.

Howard Schultz – Starbucks interim CEO

Brady Brewer – Starbucks’ chief marketing officer

Andy Sack – Forum3 co-founder and co-CEO

Starbucks Provides Its Web3 Plans At Their Investor Day Event Including An NFT-Based Loyalty Program With Polygon

admin — Thu, 15 Sep 2022 01:16:57 +0000

Starbucks unveiled updates to its web3 initiative, including coffee-themed NFTs, at their Investor Day event. The company announced earlier this year its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles but would provide their owners with access to exclusive content and other perks. The initiative is hoping to allow Starbucks to build on its current rewards engagement model while introducing new methods of emotionally engaging customers.

Starbucks will be rolling out its non-fungible token (NFT)-based loyalty program with the blockchain technology provided by Polygon. Starbucks Odyssey will allow customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences.

CEO Ryan Wyatt Tweeted that the program is to be built on Polygon’s Proof-of-Stake network. Applications that run on Polygon and other scalers can avoid some of the high costs and low transaction speeds caused by congestion on the Ethereum mainnet.

Starbucks Has Some Pretty Sweet Web3 Plans

admin — Sat, 06 Aug 2022 20:12:38 +0000

Starbucks will unveil its web3 initiative, which apparently includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles but would provide their owners with access to exclusive content and other perks. The initiative is hoping to allow Starbucks to build on its current rewards engagement model while introducing new methods of emotionally engaging customers.

CEO Howard Schultz, stated: “This new digital web3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend-to-earn Stars approach while also introducing new methods of emotionally engaging customers.”