Josh Neuman, Co-Founder and CEO of Melon, stated:

“We’re thrilled to combine forces with Super League and expand upon an ambitious creative and strategic vision shared by both companies. There is no one size fits all for brands and IP owners entering the space. With Super League and Melon operating as an integrated company, we can provide brands with the full spectrum of crawl, walk, and run alternatives designed to achieve targeted business objectives. We now have best-in-class execution capabilities at all levels under one roof, with the infrastructure to scale far beyond what we thought was possible.”

Ann Hand, chair and CEO of Super League, stated:

“Together, Melon and Super League have an integrated tech and capability backbone that applies to Minecraft, Roblox, and Fortnite. This backbone is working in other virtual engines too. Because of this backbone, we’re starting to change the conversations we’re having with brands. Instead of just being a marketing solution, we help brands reach their hard-to-capture audiences. Now, we’re starting to show them how this can apply to their forward digital strategy,” Hand said. “Brands look to Super League’s solutions so they can have a more immersive and engaging relationship with consumers on this new marketing channel.”

Super League has recently expanded its metaverse gaming portfolio within titles like Roblox and Minecraft. It launched its second Minecraft Bedrock server, Pixel Paradise, last year. Moreover, last month, it announced a partnership with IMS by Aleph to bring brands into the metaverse in Roblox. It is now helping Small World to relaunch Anime Battlegrounds X.

Matt Edelman, CCO of Super League, stated: “Successful games on Roblox have incredible talent behind them; game developers are the lifeblood of the platform, their creations now responsible for engaging more than 200 million monthly players. Small World Games is world-class, and Anime Battlegrounds X is on its way to being its most impressive game to date. We could not have a better partner for our first published game.”