Toonstar is a web3 animation studio that co-produces The Gimmicks with Mila Kunis’ company Sixth Wall. Toonstar announced on Twitter last month a partnership with retail chain Hot Topic, Inc. to provide NFTs and web3 experiences for its original projects and Hot Topic products. 

Toonstar’s proprietary technologies enable NFT holders to interact on-chain. The community will be able to interact on-chain with “Upvoting” (a Reddit-like forum), as well as “Hot or Not” (a Rotten Tomatoes-like rating board).

John Attanasio, CEO and Co-founder of Toonstar, stated:

“Audience engagement and retention are suffering across all platforms with traditional Hollywood content, but our model is bucking the trend. As soon as we started talking with the team from Avalanche, we knew they really understood Hollywood 3.0 and could provide the best technology and support to help us lead the market.”

Toonstar will support Hot Topic in initiating in-store NFT sales, facilitating physical NFT merchandise redemption, and helping to bring customers’ favorite brands carried in-store to web3. Additionally, Toonstar, which co-produces web3 Show The Gimmicks with Mila Kunis’ company Sixth Wall, will offer exclusive NFTs and show merchandise through the store. 

The official launch of the partnership will be on July 21st at San Diego Comic-Con. Hot Topic NFT community members will get the chance to have a cameo feature in an episode of the show.