AtariX is described as an initiative that “consolidates Atari’s blockchain interests into a unified operation that is wholly controlled by Atari”. In announcing AtariX last year (2022) Atari reaffirmed its commitment to the blockchain and its belief that blockchain is a crucial element of Atari’s future business and strategy.

Within AtariX, the Company is apparently working on the creation of a new branded token. Atari announced they have entered into an agreement with NiftyLabs to be the token project’s primary developer.

Wade Rosen, Chairman and CEO of Atari, made the following statement in a press release:

“We believe that blockchain will continue to grow to be a significant part of our business, and will create new ways for us to interact and collaborate with partners, players, and fans of our brand. Atari X is where we will harness all of our energy and creativity related to blockchain and build out an exciting Web3 ecosystem for our community.”

Atari is the well-known interactive entertainment production company that manages an intellectual property portfolio focused on the Atari brand, Atari Classics games, and intellectual property assets and licenses such as RollerCoaster Tycoon. 

Pioneer in video games, founded in 1972, Atari owns and manages a portfolio of more than 200 games and franchises, including world-famous brands like Asteroids®, Centipede®, Missile Command®, or Pong® and manages RollerCoaster Tycoon under license. Beyond video games, Atari’s core businesses include consumer hardware, licensing, and blockchain. Atari’s CEO is Wade Rosen.

Nightdive was founded in 2012 by former Sony Online Entertainment artist Stephen Kick. Since its inception, the studio has specialized in remastering old games and making them playable again on modern systems, with enhanced resolutions and frame rates.