The National Football League (NFL) will hold a virtual Super Bowl-style concert in Roblox. The event is backed by Intuit and developed in partnership with GameFam. The headline performer is musician Saweetie. It’s set to air on February 10th. In addition, the NFL will launch its game Super NFL Tycoon within Roblox on February 4th. The concert is supposedly helping promote the upcoming Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles. And it will take place within Warner Music Group’s Rhythm City, a social RPG in Roblox.
Ricardo Briceno, GameFam’s CBO, stated:
“Bringing a cultural moment like the Super Bowl to the metaverse with such innovative partners marks a shift in how brands are coming together to create the next generation of metaverse gaming experiences.”
