Sesame Labs raises $4.5 million in seed funding to bring its web3 marketing platform to market. The round was co-led by Wing Venture Capital and Patron with participation from DoubleJump Crypto, Forte, MoonFire, Samsung, and Twin Ventures.
Angel investors in the round include Balaji Srinivasan (chief technology officer at Coinbase and founder of Earn), Robin Chan (co-founder of NFT gaming platform Fractal), and Ryan Spoon (ex-chief operating officer at Sorare).
The platform leverages competitor data and surfaces cross-channel customer insights to enable web3 companies to launch targeted marketing campaigns. Brands can also create in-platform loyalty reward programs without leaving the platform. Sesame Labs’ co-founder is Vinay Jain.
Sesame Labs launched in private beta for testing last September with Decentral Games, Ethermon, League of Kingdoms, and ten other leading web3 gaming platforms participating. The platform is built on the Layer 2 Ethereum scaling blockchain Polygon, which offers infinite scalability for consumer-facing apps without compromising on security.
